HoneyBook is on a mission to support service-based small business owners with the tools they need to be successful and live a life built on passion and purpose.
Insight and capital to start
at.inc/ partners with you at your company’s earliest stages, supporting your mission with capital investment and hands-on guidance.
Together, we’ll make sure the ingredients for building momentum and creating world-class foundations to prosper and endure are intact.
Principles
- 01
We gain a deep understanding of the founder’s vision.
- 02
We don’t invest in product. We invest in people we admire and we back their mission 100%.
- 03
We roll up our sleeves and share the responsibility of building a dynamic, impactful company.
- 04
We act with total empathy for founders, LPs, and partners while maintaining the highest standards of integrity.
Companies
We lead with conviction and invest as early as the idea phase. We also backed some of the world's-best venture capital emerging managers.
/HoneyBook 🦄
Seed advisor turned investor
/Netlify 🦄
Lead investor - seed
/Opendoor 🦄
Series B - SPV (IPO NASDAQ: OPEN)
/Placer 🦄
Seed
/Tipalti 🦄
Series B - SPV
/Disclosures
Lead investor - seed (Acq. by HomeLight 🦄)
/Anno
Lead investor - Seed
/Avala
Seed
/Bagel
Lead investor - inception
/Balcony
Seed
/Beehive
Seed
/Better Health
Seed
/Connie Health
Seed advisor turned investor
/Cortex
Seed
/CUPS
Seed
/Digma
Lead investor - inception
/Dynamic
Seed
/FormX
Inception
/Future Family
Seed
/InCitu
Inception
/Inspirit
Seed
/Jolt
Seed
/Mako Aerospace
Co-lead - Inception
/Peer5
Seed - (Acq. by Microsoft)
/Pluto
Lead investor - inception, seed
/SenseIP
Lead investor - inception
/Shipin
Lead investor - seed
/Skyline Celestial
Lead investor - inception
/TheWild
Seed - (Acq. by Autodesk)
/Tradologics
Lead investor - inception
/Wescover
Lead investor - seed
/Wizco
Lead investor - inception
/Akkadian Ventures
Investor - Fund IV
/Array Ventures
Investor - Fund I
/Caffeinated Capital
Investor - Entrepreneurs Fund I
/Commerce Ventures
Investor - Fund II
/Fifty Years
Investor - Fund I and Fund II
/Group11
Investor - Fund II
/Pathbreaker Ventures
Investor - Fund I
/Upwest
Investor - Fund III
The web is changing — it’s Netlify’s mission to make sure it changes for the better.
Opendoor mission is to empower everyone with the freedom to move.
Placer.ai is on a mission to provide everyone access to large scale consumer real-world behavior
Transform the way your finance team works. Bring scale and efficiency to your business with fully-automated, end-to-end payables.
Streamline real estate transactions.
Annotate the web, with anyone, anywhere.
Avala’s mission is to provide every human being with access to economic opportunity.
Lead in 2021
Unlock revenue potential by making commercial teams product heroesSee, hear and respond to what your people in the field are experiencing right now
Better Health has a simple mission. We strive to digitize and modernize the antiquated medical supplies industry.
Help older Americans save money and get better care.
Lead in 2016
Everything you need to run your coffee shop.Lead in 2022
Digma is on a mission to bring observability directly to the developer.Lead in 2022
FormX is bringing the construction industry into the 21st Century with its tech-driven, modular, and highly efficient solution for building the living and workspaces of the future.Our mission is to help everyone build the family of their dreams by removing the barriers of accessing fertility treatment — cost and complexity.
The future of cities is built on effective transparency and highly intelligent planning.
To inspire the next generation of learners through immersive storytelling.
Jolt is helping great people build a career in tech.
Fast, Clean and Inspiring Flight for Everyone.
Peer5 operates the world’s largest peer-to-peer (p2p) content delivery network.
Bring your ideas to market, for free.
Lead in 2020
Intelligent, business-driven IP portfolio management platform.Lead in 2020
Bring visibility to the maritime industry.Lead in 2021
Making it possible for every company to become a space company.Lead in 2020
Shorten the distance between ideas and shared experiences.Lead in 2020
Cloud platform for trading. Our mission is to empower traders, developers, businesses, and everyday investors – by creating a powerful and accessible trading ecosystem.Lead in 2016
Explore the world as a showroom and shop for unique, meaningfully made items.Lead in 2020
Helping applicants land their dream jobs.Akkadian started in 2011 to provid sophisticated secondary liquidity to the top private industry-defining companies. Today Akkadian offer a full range of financing solutions, including growth equity.
Array Ventures is focused on solving impactful problems using revolutionary technology.
Powering the future of commerce for all. Commerce Ventures back entrepreneurs from every background building the infrastructure for tomorrow’s industries.
Help the next generation of founders change the world for the better.
We invest in visionaries who are redrawing the financial landscape.
We fund and fast-track Israeli founders breaking into the US market. Leading seed rounds. Investing early. Really early.
Team
We ride the wave with you from day one, and provide strategic, financial, and operational support all the way.
Nadav Eylath
Nadav has led seed for notable companies including Netlify, Wescover, and Disclosures.io (Acq. by HomeLight). Additional notable investments include HoneyBook, Future Family, Opendoor (IPO) and Peer5 (Acq. by Microsoft).
Roni Bonjack
Roni brings operating experience working in startups and big tech. She has built and led global startup programs for Google and then for Facebook.
We want to be there at the very beginning.
We work with courageous founders that build bold technology on a global scale, as early as when their visions are still on the drawing table. Whether you’re at seed stage, at incorporation, or still at your day job shaping your vision for something new, we want to hear why you’re ready to dive in. We want to be there at the very beginning.